Maintain contact with investors throughout the company’s life cycle, not only during periods of active fundraising.
After the first institutional round:
After your seed (or Series A) round will be announced, your company will start to pop up on the radar of later stage VC. To secure the success of your next funding, do not limit fundraising activities to the months prior to the next round.
Make sure to:
Set up a CRM pipeline (or shared file if you prefer) to keep track of the inbounds and upcoming discussions
Keep track of the reasons funds decide not to follow up and the reasons they passed on you during the previous round to track how you improve on your weak spots
Scout the upcoming startup events and decides which ones will be relevant occasions to meet new VCs and expand your investor networks (Ask Inventure for tips!)
Make sure to:
Keep investors up to date. Your focus is on execution but have some calls/follow ups every now and then. An investor update mailing list is also a handy tool to keep people in the loop.
Attend events and expand your network, the best time to talk with VCs is when you are not fundraising. Use that time to get the right intros.
Time to hit the road:
Compile a long list of funds you want to reach out to with the help of your existing investors
Agree on who and how will reach out to the funds and how you will structure your roadtrip
Make sure your vision and pitch are ready before you go out to talk with investors. Organise a fundraising workshop prior to the first calls to align everyone on the strategy.